Moto X Style

The new Moto X is now official: it's a 5.7-inch Android Lollipop smartphone with "one of the best cameras in the world" and it carries the title of Moto X Style. This new Moto smartphone has a 21-megapixel image sensor and comes with a bold promise from Marketing VP Adrienne Hayes, who says that Motorola "can guarantee the cameras in our phones will now be best in class." Beyond the camera, the Moto X Style also has very small bezels around the screen, making it feel smaller than its large display would suggest, and it has "the world's fastest turbo charging" plus LTE compatibility with all US carriers.

Motorola is opting to sell the Moto X Pure Edition in the US directly to consumers on its own website and through retailers like Amazon, as opposed to going with carrier partners.

The Moto X Play, meanwhile, will get a 3,630-mAh battery, which means it can last two days on a single charge, and the company says you can get up to 8 hours of charge in 15 minutes with its turbocharging capability. It also has a 21-megapixel camera and 5-megapixel front-facing camera. It has a 5.5-inch full high-definition display.

The Play smartphone will be available in August, and will sell for $300 to $400 less than the standard premium phone. It too can be customized via Moto Maker.

While the flagship Moto X smartphones have earned the praise of Android purists, it is the more affordable Moto G smartphone that has helped win Motorola market share. The Moto G is the company's best-selling smartphone of all time thanks to its combination of decent specifications for a low price of $180 without a contract. In comparison, a high-end smartphone like the iPhone 6 retails for $650.

Motorola also improved the Moto G, adding a waterproof coating on the device. In addition, it boosted the camera by giving it a 13-megapixel rear shooter, as well as a 5-megapixel front-facing camera. The phone will come with 4G LTE as a standard feature, as opposed to an add-on as before.

You will also be able to customize Moto G with Moto Maker, a first for this model of the smartphone.

Motorola also unveiled two accessories, the Moto Pulse, an over-the-ear headphone for $59.99, and the Moto Surround, a band that wraps around your neck with ear buds that can be extended to your ears. It will sell for $69.99. Both are wireless and connect to the phone with Bluetooth.